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          Indian Celebs that took a stand for social                                           causes 

Big B declined a crore worthy endorsement that meant to propogate dowry the evil social norm in India

 Jr Bacchhan is known for his non alcoholic habits, he refused to endorse alcoholic brands as it was against what he stood for personally

 Ranbir Kapoor known for his powerhouse performances rejected fairness endorsements as it was against his sensibilities, he stated that skin colour is a matter of genetics not creams.

 Kanagana Ranaut the queen might be in controversies in her personal life but she knows exactly what she should stand for. She also refused fairness creams as she didn't want to be a part of the racism promoted in India because fair & dark skin

Kareena Kapoor Khan, the begum of bollywood is a vegan and declined non veg promoting endorsements on the moral grounds

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